MURFREEESBORO, TN – In what is being hailed as an “industry changer,” a Murfreesboro mattress store is planning a mattress sale. Local residents are losing their damn minds.

Jon and Betty Perlman, who own Hey Look Over Here Mattresses on Cason Lane, drew inspiration from other industries, which often employ tacky sales gimmicks. The Perlmans saw that the tacky gimmicks have never quite made it to the mattress industry. These gimmicks include flyers, mailers, and paying grown-ass men to sit in a lawn chair and hold a sign all day.

“We asked each other ‘what is no one in our industry doing,'” said Jon. “Suddenly it dawned on us; why haven’t mattress stores put mattresses on sale?”

“I’m not trying to boast,” said Betty, clearly boasting, “but we are in the mattress industry because our stores have a history of no pressure, no frills, no gimmicks sales.”

Jon beamed with pride at his revelation. “We never whore ourselves out for attention or profits,” he said, resting his arm on a pile of flyers declaring Jon and Betty Perlman “The Mattress Masters of Murfreesboro,” with each wearing costumes from Masters of the Universe while swinging antique weapons at the camera.

To ensure that the mattress sale receives the rapt attention of the community, and that mattress stores only put on sales for legitimate reasons, the Perlmans decided to have a Ukrainian Independence Day Sale, which opens on August 24.

On August 24, 1991, the Ukrainian Parliament adopted the Act of Declaration of Independence of Ukraine, which established independence from the Soviet Union. The Perlmans figured that sounds like as good a reason as any to sell some mattresses.

“There are two things I hate in this world,” said Jon Perlman. “Overpriced mattresses and commies.”

In what can only be described as a trance fueled by ethnic hatred, Perlman locked eyes with the author of this article, muttering “you ain’t no damn commie, are you?”

Please go see the Perlmans. For America. And for Mother Ukraine.